Thanks to Harvard Business Review for this insightful look at strategic planning and where we can fail at reaching our goals: https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies
One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices.
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