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What if the nonprofit sector is part of our economic infrastructure?
If charity is not the end goal, what exactly is the nonprofit sector for?

Trudy Soucoup, M.A.O.L.
4 days ago4 min read


Nose in, Fingers out: Why this Board Mantra Falls Apart.
If someone hands you a financial statement and you cannot tell the difference between a healthy fund balance and a red flag, what do you do? Some people go quiet and rubber-stamp whatever is put in front of them. Others go the opposite direction.

Trudy Soucoup, M.A.O.L.
Oct 37 min read


When a Nonprofit Falls Apart, What Do We Owe Each Other?
When an organization falls apart — whether from a board that lost its grip on governance, or an executive who ran the place into the ground, or some tangled combination of both — what do we actually owe each other?

Trudy Soucoup, M.A.O.L.
Sep 199 min read


Are We Paying Consultants to Tell Us What We Already Know?
I'm not here to argue that outside expertise is always theater. It genuinely isn't. And after years of watching organizations navigate this, I'd say there are some situations where the outside voice isn't just useful — it's the honest choice.

Trudy Soucoup, M.A.O.L.
Apr 2015 min read


Beyond the Buzzwords: Understanding Vision, Strategic Planning, and Tactics in Nonprofit Work
Vision, strategic planning, and tactics aren't competing concepts—they're complementary levels of a unified framework.

Trudy Soucoup, M.A.O.L.
Feb 175 min read


Navigating Nonprofit Executive Leadership Transitions:
Leadership transitions are inevitable in nonprofit work. With proper planning, the right approach, and sometimes the strategic use of interim leadership, these transitions can strengthen rather than destabilize your organization.

Trudy Soucoup, M.A.O.L.
Feb 28 min read


Planning Now for a Better Nonprofit Board
One of the most critical strategic decisions nonprofit leaders face is determining what type of board will best serve their organization. The answer isn't one-size-fits-all, and often, the most effective approach involves elements of multiple models.

Trudy Soucoup, M.A.O.L.
Jan 269 min read


When Passion Becomes Tension: Navigating the Double-Edged Sword of Mission-Driven Work
The very thing that draws people to nonprofit work—deep passion for a cause—can also become the source of an organization's greatest challenges.

Trudy Soucoup, M.A.O.L.
Jan 123 min read


Start 2026 in the Right Headspace: Your Blueprint for a Transformational Year
2026 doesn't have to be about perfection. It's about progress, growth, and showing up for yourself in ways that actually matter.

Trudy Soucoup, M.A.O.L.
Jan 53 min read


Your Complete Guide to Starting a Nonprofit in Washington State
Before You Start: Is a Nonprofit the Right Fit?

Trudy Soucoup, M.A.O.L.
Dec 29, 20253 min read


Why Your Team Groans at Icebreakers (And How to Fix That)
We've all been there. You announce a team retreat or all-hands meeting, and someone immediately responds: "Great! But PLEASE, no icebreakers."

Trudy Soucoup, M.A.O.L.
Dec 15, 20253 min read


The Leadership Practice You're Missing: Why Rest Isn't Radical—It's Required
As nonprofit leaders, we regularly pour time and resources into planning retreats for our organizations, yet rarely give ourselves even a fraction of that time to reflect on our leadership.

Trudy Soucoup, M.A.O.L.
Dec 1, 20255 min read


The Strategic Path to Major Gifts: Building Relationships That Transform Your Mission
An estimated 80% of individual donation revenue comes from just 20% of donors. For some organizations, that ratio is even more concentrated at 90/10.

Trudy Soucoup, M.A.O.L.
Jan 19, 20223 min read


Employee Rewards Done Right!
A lack of understanding about the basics of rewards can result in some unanticipated results causing your employees to not feel rewarded and even feel punished because of your reward programs.

Trudy Soucoup, M.A.O.L.
Jan 11, 20223 min read


When is a Strategy not a Strategy?
Thanks to Harvard Business Review for this insightful look at strategic planning and where we can fail at reaching our goals: https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite th

Trudy Soucoup, M.A.O.L.
Jan 9, 20221 min read


9 Ways Board Members Can Raise Money…Without Fundraising!
I’ll admit it, I’ve been on a board fundraising kick lately in the blog (here and here). I just think that if your nonprofit is going to...

Trudy Soucoup, M.A.O.L.
Dec 27, 20211 min read


The Top Nonprofit Mistakes That Sabotage Your Mission (And How to Fix Them)
Running a nonprofit is hard enough without tripping over preventable mistakes

Trudy Soucoup, M.A.O.L.
Dec 27, 20213 min read


Before You Say Yes: Essential Questions to Ask Before Joining a Nonprofit Board
Joining a nonprofit board should be a rewarding experience that allows you to leverage your skills for meaningful impact.

Trudy Soucoup, M.A.O.L.
Dec 27, 20213 min read


Free Board Member Training: Your Complete Guide to Building Stronger Nonprofit Boards
Even experienced professionals need nonprofit-specific training. No two boards operate the same way, and governance best practices differ significantly from corporate boardrooms.

Trudy Soucoup, M.A.O.L.
May 14, 20193 min read


Why "I Don't Do Fundraising" Isn't an Option for Nonprofit Board Members
Picture this: Your program director announces, "I'm not comfortable managing programs." Your finance director declares, "I'm not really into budgets." Your executive director admits, "Strategy isn't my thing." You'd be rightfully concerned. Yet when board members say, "I'm not comfortable asking for money," it's often met with a sympathetic nod and a pass. This double standard, as Dr. Kevin Dean of the Tennessee Nonprofit Network points out, is both perplexing and detrimental

Trudy Soucoup, M.A.O.L.
Dec 6, 20183 min read
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