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Start planning 2027 now: your blueprint for an intentional year
January 1 gets too much credit. Here’s what the research says about fresh starts, reflection, and the small plans that actually help you follow through on 2027.

Trudy Soucoup, M.A.O.L.
Oct 276 min read


What if we stopped chasing money and started chasing the mission?
I recently had the chance to hear Robert Egger speak at an event hosted by South Sound Partners for Philanthropy, and I walked out feeling like someone had finally put my thoughts into words. For years, I have been standing in front of community groups asking a version of the same question. Egger asked it better than I ever have, and I want to share what stuck with me.

Trudy Soucoup, M.A.O.L.
Oct 94 min read


Nose in, Fingers out: Why this Board Mantra Falls Apart.
If someone hands you a financial statement and you cannot tell the difference between a healthy fund balance and a red flag, what do you do? Some people go quiet and rubber-stamp whatever is put in front of them. Others go the opposite direction.

Trudy Soucoup, M.A.O.L.
Oct 37 min read


The Wisdom We Used to Trust: What's Happening to Women of a Certain Age in the Nonprofit and For-Profit Sectors
A look at Hagitude, gendered ageism, and who still gets called wise There was a time — and it wasn't so long ago, depending on which culture and which century you're standing in — when a woman who had lived long enough to raise a family, bury a few people she loved, run a household or a village council or a healing practice, was the person you went to when you needed real judgment. She was the elder. The one who'd seen enough cycles to know which crisis was actually a crisis

Trudy Soucoup, M.A.O.L.
Sep 266 min read


When a Nonprofit Falls Apart, What Do We Owe Each Other?
When an organization falls apart — whether from a board that lost its grip on governance, or an executive who ran the place into the ground, or some tangled combination of both — what do we actually owe each other?

Trudy Soucoup, M.A.O.L.
Sep 199 min read


The Hardest Resignation Letter You'll Ever Write
Sometimes founders and long-tenured leaders want to stay for the wrong reasons: they don't know what to do next, they haven't planned for their retirement, their identity is with the organization, or they don't think the organization can survive without them.

Trudy Soucoup, M.A.O.L.
May 259 min read


Can We Offer Each Other a Little More Grace?
Never publicly shame anyone — this approach leads to resentment, damaged morale, and a workplace culture headed toward toxicity. That's not a culture any of us wants to build — especially not in mission-driven organizations where trust and psychological safety are foundational. Time for grace.

Trudy Soucoup, M.A.O.L.
May 45 min read


You're So Tall! — Why We Need to Stop Treating Height Like an Open Invitation to Comment
Height is visible and immediate. Unlike interests, values, or personality, a person's height registers the second you see them.

Trudy Soucoup, M.A.O.L.
Apr 136 min read


Damned If You Do, Damned If You Don't: The Impossible Tightrope of Letting People Learn
One of the most disorienting things about accumulating genuine expertise is that it can start to feel like a liability.

Trudy Soucoup, M.A.O.L.
Apr 612 min read


You've Lost Your Mojo. Now What?
Writing this wasn't just an exercise in sharing wisdom — it was me working through my own reckoning out loud, because that's the only way I know how to do hard things.

Trudy Soucoup, M.A.O.L.
Apr 28 min read


When the Ground Shifts Beneath Us
Permission to grief as the ground shifts beneath us

Trudy Soucoup, M.A.O.L.
Mar 910 min read


The Emotional Caretaking Burden of CEO Leadership
As CEO, you become the default container for every emotional overflow in the organization.

Trudy Soucoup, M.A.O.L.
Jan 192 min read


When Passion Becomes Tension: Navigating the Double-Edged Sword of Mission-Driven Work
The very thing that draws people to nonprofit work—deep passion for a cause—can also become the source of an organization's greatest challenges.

Trudy Soucoup, M.A.O.L.
Jan 123 min read


Start 2026 in the Right Headspace: Your Blueprint for a Transformational Year
2026 doesn't have to be about perfection. It's about progress, growth, and showing up for yourself in ways that actually matter.

Trudy Soucoup, M.A.O.L.
Jan 53 min read


Why Your Team Groans at Icebreakers (And How to Fix That)
We've all been there. You announce a team retreat or all-hands meeting, and someone immediately responds: "Great! But PLEASE, no icebreakers."

Trudy Soucoup, M.A.O.L.
Dec 15, 20253 min read


Leadership Begins with the Heart: Understanding What Makes a True Leader
Perhaps the most transformative leadership philosophy to emerge in recent decades is servant leadership, introduced by Robert Greenleaf in his groundbreaking 1970 essay The Servant as Leader.

Trudy Soucoup, M.A.O.L.
Dec 8, 20253 min read


The Leadership Practice You're Missing: Why Rest Isn't Radical—It's Required
As nonprofit leaders, we regularly pour time and resources into planning retreats for our organizations, yet rarely give ourselves even a fraction of that time to reflect on our leadership.

Trudy Soucoup, M.A.O.L.
Dec 1, 20255 min read


Employee Rewards Done Right!
A lack of understanding about the basics of rewards can result in some unanticipated results causing your employees to not feel rewarded and even feel punished because of your reward programs.

Trudy Soucoup, M.A.O.L.
Jan 11, 20223 min read


A New Era of Corporate Philanthropy: Community Finance Meets Racial Equity
The numbers tell a compelling story. According to McKinsey & Company, the nation's 1,000 largest corporations have committed $200 billion to racial equity since 2020, with the majority coming from financial institutions.

Trudy Soucoup, M.A.O.L.
Jan 10, 20223 min read


When is a Strategy not a Strategy?
Thanks to Harvard Business Review for this insightful look at strategic planning and where we can fail at reaching our goals: https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite th

Trudy Soucoup, M.A.O.L.
Jan 9, 20221 min read
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