Start planning 2027 now: your blueprint for an intentional year
A research-informed, encouraging way to begin shaping 2027 before the holiday rush arrives.
As October winds down, a quiet question starts to surface for many of us: what do I want next year to feel like? If that thought seems a little early, I want you to know that it isn’t. In fact, the research suggests that starting this conversation with yourself now may be one of the kindest things you can do for your future self.

This year doesn’t have to end in a scramble, and 2027 doesn’t have to begin with pressure. What if the next few weeks became a runway instead of a countdown? Let’s explore what the evidence says about fresh starts, reflection, and goal setting, and how you can use it to build a year that fits your life and your mission.
The fresh start effect isn’t just for January
Researchers Hengchen Dai, Katherine Milkman, and Jason Riis call it the fresh start effect. Across three field studies, they found that Google searches about dieting, gym visits, and commitments to pursue goals all rose after temporal landmarks, such as the start of a new week, month, year, or semester, as well as after birthdays and holidays.
Here’s what I find most encouraging. According to Knowledge at Wharton, the researchers found that these fresh starts take place throughout the year and aren’t limited to January. Milkman also suggested that we may be able to create landmarks for ourselves by deciding that a particular day will be our starting point. The same article notes that the motivational lift from a landmark may be short-lived, but that can be enough to set lasting actions in motion.
So what if you didn’t wait for January 1? What if November 1, the first day of December, or your next birthday became the landmark that launches your planning?
Look back before you look forward
Before you set a single goal for 2027, I’d invite you to take stock of 2026. That may feel counterintuitive, because most of us would rather keep practicing than stop and think. Research by Giada Di Stefano and her colleagues suggests that this preference is worth questioning. In ten experimental studies with more than 4,300 participants, they found that people tend to choose more practice over reflection, yet reflecting on the experience they have already gathered can be more beneficial than simply accumulating more of it.
Try asking yourself:
What am I proud of from this year, including the quiet wins?
What drained my energy, and what gave it back?
What did I learn that I couldn’t have learned any other way?
What do I want to carry into 2027, and what am I ready to set down?
Notice that these are questions, not verdicts. The goal isn’t to grade yourself; it’s to gather the information your plan will stand on. And if you lead a team or a board, consider asking the same questions together at your next meeting.
A growth mindset grows best in good soil
A growth mindset is the belief that abilities can be developed rather than being fixed, and it’s one of the most talked-about ideas in personal development. So what does the strongest evidence say? One of the largest tests is the National Study of Learning Mindsets, published in Nature, which involved more than 12,000 ninth graders across 65 U.S. public high schools. According to a summary from the University of Texas at Austin, two 25-minute online sessions raised the grades of lower-achieving students by a modest amount and increased the share of students of all achievement levels who went on to take advanced math.
Here’s the part I find most interesting. The benefits were strongest in schools where the surrounding culture encouraged students to take on challenges. In other words, the mindset helped, but the environment determined how far it could go.
That invites a question worth sitting with: who and what in your world supports your growth? As you plan 2027, consider the communities, colleagues, and boards that make stretching feel safe. Then, when something doesn’t go as planned, you can treat it as information rather than a verdict.
Set goals that fit your season of life
Let’s look honestly at the numbers, because they’re more hopeful than the usual headlines suggest. According to Cornell’s Evidence Based Living project, University of Scranton researchers who followed 200 people for two years found that 77 percent kept their resolutions for a week, and 19 percent considered themselves successful at the two-year mark. Yet people who made a resolution were ten times more likely to have made a positive change after six months than people who wanted to change but made no resolution at all.
The same write-up points to two details that I find reassuring. The strongest predictor of success was self-efficacy, which is the belief that you can get the job done. And 71 percent of the people who succeeded slipped in the first month, at the same rate as those who didn’t. What set them apart was that they kept going after the slip.
That suggests a different question than “how do I avoid failing?” Try these instead:
What do I want my life to feel like in December 2027?
What would make me proud when I look back on the year?
What goals serve my well-being, not just my productivity?
Add an if-then plan
Once a goal feels right, a little structure helps. Psychologists Peter Gollwitzer and Paschal Sheeran study what they call implementation intentions: simple plans that link a situation to an action, such as “If it’s Sunday evening, then I’ll spend ten minutes mapping my week.” A review of 94 studies reported a medium-to-large effect on goal attainment.
A more recent meta-analysis of 642 tests found that the effects were larger when plans used the if-then format, when people were highly motivated by the goal, and when the plans were rehearsed.
That last point matters. If-then plans work best for goals you genuinely care about, which is one more reason to reflect before you plan.
Four core areas worth your attention
In my 2026 post I suggested four areas to focus on: health and energy, work and growth, relationships, and time and focus. I’d still start there. Write one question for each and see which one you flinch at.
If you lead a nonprofit or serve on a board, you might add a fifth lens: How will my mission benefit from the person I’m becoming? Your clarity and energy are part of your organization’s capacity.
Map the year on your calendar
One of the kindest things you can do for your plan is to match it to your real life. Look at 2027 as a whole. When are your busy seasons, and when will you have more margin? For many mission-driven leaders, that means noting year-end giving, event season, budget cycles, and board meetings before assigning a single personal goal. Then place each goal in a month when you will realistically have the capacity to pursue it.
The fresh start research offers a bonus here. Because landmarks recur throughout the year, including the start of each week and month and your own birthday, you don’t have to rely on a single burst of January motivation. You can schedule small check-ins at those natural moments and treat each one as a chance to begin again.
If you enjoy a playful structure, you might try a list of 27 small, achievable steps for 2027. The magic isn’t in the number. It’s in breaking big dreams into actions that build momentum.
Your 2027 invitation
As you begin to look toward the new year, I invite you to release the pressure of perfection. You don’t need a flawless plan by December 31. You need a moment of honest reflection, a few goals that fit your season of life, a plan for the moments when motivation dips, and people who make growth feel possible.
Write your vision. Choose your landmark. Build your support system. And remember that the journey matters as much as the destination. 2027 is still a few months away, and that’s exactly what makes this such a good time to begin.
Ready to dive deeper? In the comments, share the one thing you want to carry into 2027 or the thing you’re letting go of from 2026. Let’s cheer each other on as the year turns.
Sources
Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science.
Knowledge at Wharton (2014). Need a fresh start? Here’s how to begin.
Di Stefano, G., Gino, F., Pisano, G., & Staats, B. Learning by thinking: How reflection can spur progress along the learning curve. Harvard Business School working paper.
Yeager, D. S., et al. (2019). A national experiment reveals where a growth mindset improves achievement. Nature.
University of Texas at Austin (2019). A growth mindset intervention can change students’ grades if school culture is supportive.
Cornell University, Evidence Based Living. How to keep your New Year’s resolutions.
Gollwitzer, P. M., & Sheeran, P. Implementation intentions overview. National Cancer Institute.
Parks-Stamm, E. J., & Gollwitzer, P. M. Goal implementation: The benefits and costs of if-then planning. University of Konstanz repository.
Sheeran, P., et al. (2025). The when and how of planning: Meta-analysis of the scope and components of implementation intentions in 642 tests. European Review of Social Psychology.





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