Taking you and your organization to new heights

I'm not here to argue that outside expertise is always theater. It genuinely isn't. And after years of watching organizations navigate this, I'd say there are some situations where the outside voice isn't just useful — it's the honest choice.

One of the most disorienting things about accumulating genuine expertise is that it can start to feel like a liability.

If your organization is drafting a job description and reaches for "humble," pause and ask: what behavior are we actually trying to describe?